past. present, future
“The explosion of new digital book technologies has paradoxically energized more traditional studies of the book.” Now we will consider the future of the book at an Associated Colleges of the Midwest conference.
divine art, infernal machine
Like the Amazon take-down of the Kindle 1984, there is some consequence and some implication of printing quality for a book on the influence of printing. This is notoriously true if the work in question is the new Eisenstein study; Divine Art, Infernal Machine, The Reception of Printing in the West from First Impressions to the Sense of an Ending.
As soon as the first off-set printing was exhausted the continuing demand was met with print-on-demand production. The difference is day and night. The POD production is blotched high-speed copier work with blackened, bold text, dithered illustration, and a glare of fuser. Sweeps of different toner density run in the machine direction. It would be easier to read on an e-ink screen.
The off-set version presents crystal clear illustration and sharp and even text. It is a pleasure to read and a pleasure to contemplate. If ever there was a stark contrast between dry and wet ink printing, this is it. And the consequence is accentuated beyond legibility. How will print convey well in the context of its screen delivery if it does not sustain its own special affordances? Even more disturbing is a violation of reader expectations in context of such a masterly work on the consequence of printing!
poise
“Nobody seems to have touched on one relatively simple explanation for why the percentage of e-book resistant seems to be growing—it’s that more and more people already have an e-reader, so the number of people who don’t want them makes up a greater proportion of those who don’t have them yet.” Chris Meadows
This thought accords with some others in publishing that there is a natural balance of print and screen book interaction yet to be realized. Something like an equilibrium between print and television. The equilibrium would not be based on units sold but on market saturation for each delivery/display method. This could end up with multiple magnitudes of screen units per print units sold yet each sector becomes fully sustainable and neither restrained from full market presence.
